Ecommerce Intelligence & Growth Consultancy

Grow your ecommerce brandacross everymarketplace.

Proprietary market intelligence and senior-led growth strategy, with hands-on execution across D2C storefronts, marketplaces and quick commerce.

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Built for

D2C brandsMarketplace sellersQuick commerceFMCG & enterprise

Category Pulse

Share of shelf by platform

Illustrative sample

Amazon

34%

Blinkit

27%

Flipkart

21%

Zepto

18%

Contribution margin trend

+12.4 pts 12 mo

Practice areas

100%

Senior-led

Market Intelligence

Agentic Commerce: How AI Shopping Agents Are Rewiring Retail in 2026

0 pay-to-play

Independent recommendations

Dedicated practice areas

From P&L to retention

Platforms we track

Marketplaces & quick commerce

Senior-led engagements

No junior handoffs

Pay-to-play placements

Independent by design

Our Expertise

6 practice areas, one growth partner.

Every engagement, and every report we publish, draws on deep expertise across ecommerce's most critical growth levers.

Explore all practice areas

Senior-led

Brand Growth Strategy

End-to-end growth strategy across acquisition, retention, pricing, assortment, and channel mix.

No junior handoffsExplore

Cohort-based

Customer & Retention

CRM, lifecycle marketing, and LTV infrastructure that turns first-time buyers into your most valuable customers.

Not vanity metricsExplore

Hands-on

Ecommerce Platforms

Deep operating expertise across Shopify, Amazon, Flipkart, Blinkit, and Zepto, from setup to ongoing optimization.

Day-to-day executionExplore

P&L-first

Economics & Profitability

Unit economics and contribution margin modeling that shows exactly where to invest, and where to stop.

Full-funnel viewExplore

Proprietary

Market Intelligence

Proprietary research into category shifts, consumer behavior, and platform dynamics, delivered as intelligence, not commentary.

Research, not syndicated dataExplore

Platform-agnostic

Performance & Marketing

Full-funnel performance marketing across Meta, Google, and marketplace ads, engineered for measurable incrementality.

No pay-to-play placementsExplore

Solutions

Your growth challenge, solved for your model.

The levers that matter for a D2C founder are not the ones that matter for a quick commerce brand. Pick yours.

Profitable growth on your own storefront

For founders who have found product-market fit and now need growth that survives a hard look at contribution margin.

What we typically solve

CAC rising faster than repeat revenue
Unclear unit economics by channel and SKU
Retention treated as a campaign, not a system

Talk to us about d2c brands

Where we focus

Economics & Profitability

Unit economics and contribution margin modeling that shows exactly where to invest, and where to stop.

Customer & Retention

CRM, lifecycle marketing, and LTV infrastructure that turns first-time buyers into your most valuable customers.

Performance & Marketing

Full-funnel performance marketing across Meta, Google, and marketplace ads, engineered for measurable incrementality.

Win the shelf on Amazon, Flipkart and beyond

For brands where marketplaces drive the bulk of revenue, and where ads, content and pricing decide who gets found.

What we typically solve

Ad spend that buys sales you would have made anyway
Listings, content and ratings lagging category leaders
Margin leaking through fees, returns and discounting

Talk to us about marketplace sellers

Where we focus

Ecommerce Platforms

Deep operating expertise across Shopify, Amazon, Flipkart, Blinkit, and Zepto, from setup to ongoing optimization.

Performance & Marketing

Full-funnel performance marketing across Meta, Google, and marketplace ads, engineered for measurable incrementality.

Economics & Profitability

Unit economics and contribution margin modeling that shows exactly where to invest, and where to stop.

Get the dark-store playbook right

For brands scaling on Blinkit, Zepto and Instamart, where availability, visibility and city-level economics move every week.

What we typically solve

Stock-outs and patchy availability across dark stores
Choosing which platforms and cities to prioritise
Visibility costs eroding quick commerce margins

Talk to us about quick commerce

Where we focus

Ecommerce Platforms

Deep operating expertise across Shopify, Amazon, Flipkart, Blinkit, and Zepto, from setup to ongoing optimization.

Market Intelligence

Proprietary research into category shifts, consumer behavior, and platform dynamics, delivered as intelligence, not commentary.

Economics & Profitability

Unit economics and contribution margin modeling that shows exactly where to invest, and where to stop.

Digital-first growth for established brands

For large brands building an ecommerce engine alongside general trade, who need independent intelligence to guide the investment.

What we typically solve

Ecommerce strategy fragmented across teams and agencies
Little independent view of category and competitor moves
Proving digital ROI to leadership

Talk to us about fmcg & enterprise

Where we focus

Market Intelligence

Proprietary research into category shifts, consumer behavior, and platform dynamics, delivered as intelligence, not commentary.

Brand Growth Strategy

End-to-end growth strategy across acquisition, retention, pricing, assortment, and channel mix.

Ecommerce Platforms

Deep operating expertise across Shopify, Amazon, Flipkart, Blinkit, and Zepto, from setup to ongoing optimization.

Research & Insights

Category intelligence, straight from the data.

Independent analysis of the platforms, categories and economics shaping Indian ecommerce.

View all research

NotEcommerce Research

Market Intelligence

Jun 24, 20269 min read

Agentic Commerce: How AI Shopping Agents Are Rewiring Retail in 2026

AI agents are starting to browse, compare, and check out on behalf of consumers. Here's what that means for discovery, pricing, and brand strategy.

Read the analysis

NotEcommerce Research

Brand Growth Strategy

May 18, 20268 min read

Inside HUL's Digital Comeback: What Every D2C Brand Can Learn

How India's largest FMCG player rebuilt its playbook for a digital first, quick commerce driven market, and what founders can steal from it.

Read the analysis

NotEcommerce Research

Market Intelligence

Apr 2, 20267 min read

The Indian D2C Brands Scaling Fastest in 2026

A look at the categories and playbooks behind the D2C brands breaking out this year, and the common threads in how they got there.

Read the analysis

Market Coverage

Deep expertise across every platform that matters.

D2C storefronts, Indian and international marketplaces, and quick commerce apps. Wherever your customers are shopping, our research and advisory work is already there.

Platforms we track

30 platforms · 5 channels

D2C storefronts

Shopify

Indian marketplaces

AmazonFlipkartMeeshoJioMartTata CLiQSnapdeal

Quick commerce

BlinkitZeptoInstamartBigBasket

Fashion & beauty

MyntraNykaaAjio

International marketplaces

WalmarteBayEtsyTargetAlibabaAliExpressRakutenShopeeLazadaMercado LibreZalandoNoonTemuSheinCoupangTokopedia

Myntra

Meesho

Target

Shopee

JioMart

BigBasket

Why Partner With Us

A growth partner, not just another report.

Anyone can hand you a deck. We build the strategy, then stay in the work with your team until it's actually delivered.

Every recommendation tested against real data, not theory
Independent. Nobody pays us to say nice things about their platform
Senior-led engagements, not junior analysts on a template
We execute alongside your team, not just advise from the sidelines

Intro call

30 minutes on your category, channels and goals.

Diagnostic

We pinpoint where growth and margin are leaking.

Proposal

A scoped plan with clear outcomes and timelines.

Grow your ecommerce brandacross everymarketplace.

6 practice areas, one growth partner.

Brand Growth Strategy

Customer & Retention

Ecommerce Platforms

Economics & Profitability

Market Intelligence

Performance & Marketing

Your growth challenge, solved for your model.

Profitable growth on your own storefront

Category intelligence, straight from the data.

Agentic Commerce: How AI Shopping Agents Are Rewiring Retail in 2026

Inside HUL's Digital Comeback: What Every D2C Brand Can Learn

The Indian D2C Brands Scaling Fastest in 2026

Deep expertise across every platform that matters.

Ready to growacross every marketplace?

A growth partner, not just another report.

Get in Touch